How to Start a Kidswear Wholesale Reselling Business in India

How to Start a Kidswear Wholesale Reselling Business in India

Introduction

India’s kidswear market is booming — projected to cross $20 billion in the coming years. With rising demand for stylish yet affordable clothes for infants and children, kidswear reselling has become one of the most promising small business ideas.

The best part? You don’t need a physical store or huge capital to get started. With the right suppliers, a clear niche, and smart marketing, you can launch your own kidswear wholesale reselling business from home and start earning right away.

Let’s explore how you can begin your journey into this growing market.

Step 1 – Identify Your Target Market

Before investing in stock, it’s crucial to define who you’ll sell to. The kidswear category is vast, so narrowing down your audience helps you make better buying and marketing decisions.

You can focus on:

👶 Baby Clothes (0–2 years): Bodysuits, rompers, mittens, and cotton sets for newborns.
👦 Kidswear (3–9 years): Frocks, jeans, t-shirts, hoodies, and ethnic wear.
🎉 Occasion Wear: Party frocks, lehengas, kurta-pajamas, and festive outfits.
👕 Casual Daily Wear: Comfortable cotton t-shirts, joggers, and shorts for everyday use.

Once you decide your niche, analyze what parents in your region prefer — prints, colors, price points, and fabric types. This helps you stock smarter and sell faster.

Step 2 – Find Wholesale Kidswear Suppliers

The key to a successful reselling business is sourcing products at the right price. You have two main options:

1. Offline Wholesale Markets

Explore India’s top wholesale hubs:

  • Delhi (Gandhinagar & Sadar Bazaar) – Known for variety and budget-friendly pricing.
  • Tirupur (Tamil Nadu) – Famous for cotton and export-quality kidswear.
  • Mumbai (Malad & Crawford Market) – Great for trendy western styles.

However, visiting these markets takes time and upfront investment.

2. Online Suppliers

Platforms like Pattu Mart make it easy to source wholesale kidswear online. You can browse collections, order small quantities, and get nationwide delivery without leaving your home.

3. Factory-Direct Manufacturers

If you plan to scale, connecting directly with manufacturers can improve your profit margins. But this often requires bulk orders and long-term commitments.

Step 3 – Choose Your Business Model

Next, decide how you want to sell. There are three proven models:

1. Reseller Model

Buy kidswear in bulk and sell via:

  • WhatsApp groups
  • Instagram pages
  • Facebook Marketplace

Perfect for beginners who want to start small with zero website setup.

2. Boutique Model

If you have space or plan to open a small shop, curate stylish outfits from multiple suppliers and showcase them locally. Great for community-driven sales.

3. E-commerce Model

Launch your own online store using Shopify, Meesho, or your own website. This model offers higher scalability and visibility across India.

Step 4 – Profit Margins in Kidswear Wholesale

Kidswear offers one of the best profit margins in fashion retail.

  • Wholesale purchase: ₹200–₹300 per outfit
  • Resale price: ₹500–₹700 or more
  • Average profit margin: 40–60%

Profit margins increase even more during festive seasons like Diwali, Christmas, and weddings when parents shop for special occasion wear.

Step 5 – Why Pattu Mart Helps New Entrepreneurs

Starting a business can be intimidating, but platforms like Pattu Mart make it easy for new resellers and boutique owners to begin confidently.

Here’s why Pattu Mart stands out:

  • Low Minimum Order Quantity (MOQ): Start with just a few pieces instead of bulk lots.
  • Affordable Wholesale Prices: Buy directly from verified manufacturers.
  • Pan-India Delivery: Get products shipped anywhere in India.
  • Latest Kidswear Trends: Stay ahead with new arrivals every week — from ethnic frocks to trendy hoodies.

Pattu Mart empowers small entrepreneurs, boutique owners, and resellers to build a profitable business with minimal risk.

Conclusion

Starting a kidswear wholesale reselling business in India is easier and more profitable than ever before. With rising demand, flexible online platforms, and trusted suppliers like Pattu Mart, you can turn your entrepreneurial dream into a successful venture.

Whether you start from home or expand into a full-scale boutique, the key lies in choosing the right products, understanding your audience, and building customer trust.

Start today — your kidswear business could be the next big name in India’s fashion market!

Back to blog